Everyone spends money on clothes, and everyone has their personal look. The best –known clothing companies ___41___ their “designer” clothes all over the world. But the ___42__ of these big name companies is in fact very small, and the clothes they make are more __43___ than the clothes made by less well-known companies. Many people even prefer them to cheaper clothes. Why?

Many young people today __44__ about the way they look. They often buy “designer “ clothes ___45___ they think they look cool. Then the less well-known companies make clothes which look the same. But they don’t sell as well because they don’t have the ___46___ .

People also think designer clothes are better made. For example, many people think the right running shoes will make you run __47____ or play better. Of course, this is not always true. It’s the training—not the trainers—that __48____ your speed or your score. But that’s not the point. People believe that it’s true… and then buy the shoes. The big companies only want to make a lot of money.

Above all, designer clothes are more popular because of clever advertising. All of the international companies spend __49___ dollars every year to make us buy their clothes. And they succeed!

Most people dress in a way that shows ___50___ their personality. But if some of us buy expensive clothes just to look cool, what does that say about us? Maybe it’s just clever advertising.