Around 80examples of failed products， business and ideas are showed in the newly opened museum in Sweden． It is to celebrate modern history's（75）______designs ---from Coca-Cola Blak， a coffee-inspired drink， to Bic pens made just for women．
Besides showing long-forgotten failure， founder Dr． Samuel West is on a task to help us learn from our mistakes． Samuel set up the museum after growing （76）______success stories． He said understanding bad design could be more valuable than（77）______good design．
"Most of all creative projects fail， and learning is the only way to turn failure into success．" according to the museum's website． "I hope that visitors take home two （78）______： that failure is connected with success， and that they should understand the importance of learning from failure，" said Dr． West．
"The purpose of the museum is to show that creativity requires failure，" Dr． West said as he introduced some of the products in a video． "If you are afraid of failure， then you can't create．" So the organizations will not ignore（无视） them and pretend they （79）______happened．
Many of the museum's items were available online． West believed that （80）______products have little in common with one another． One of the items， for example， is a frozen beef lasagna（意式千层面） made by Colgate（Yes， the company that makes toothpaste）． West described this as a classical case of "brand extension failure．"
A collection of nine objects from the museum is our tour． The traveling collection of failures will then visit Los Angeles， New York， Shanghai and Tokyo in 2018and 2019．
History may be written by the winners， but we should not ignore the losers． At least， that's wha the Museum of Failure wants us to believe．