The INFLUENCE OF TELEVISION
Those who doubt TV’s influence on our lives might consider the effect of automobile on American society. When the automobile first appeared on the highways, most Americans saw it as a horseless carriage, not as an important symbol of a new way of life. Similarly, those of us who grew up before television tend to think of it as just another medium in a series of 20th-century mass-communication systems, such as movies and radio. But television is not just another medium.
If you were born before 1950, television came into your life after your formative years. Even if you are now a TV fan, it will be difficult for you to understand the changes it has brought. For example, imagine spending six hours a day at the local cinema when you were 12 years old. No parent would have allowed it. Yet, among the children we asked, nearly half the 12-year-olds watch an average of six or more hours of television per day. For many of them the habit continues into adulthood(成年). From our surveys(调查),we estimate(估计)that about one third of all American adults(成年人)watch an average of four more hours of television per day.
None of us is totally dependent upon television for our view of the world. However, many of us have not had the opportunity to observe the reality of police station, courtrooms(法庭), corporate board rooms(法人会议室); or hospital operating rooms. Critics(评论家)complain about the stercotyped(不变的)characters and plots of TV dreams. But many viewers look on them as representative(代表)of the real world.
If adults can so easily accept the reality of television, imagine: its effect on children. By the time the average American child reaches public school, he has already spent several years in an electronic nursery school. At the age of 10, the average child spend more hours a week in front of the TV screen than in the classroom. Given continuous exposure(暴露)to the world of TV, it’s not surprising that the children we tested seemed to be more strongly influenced by TV than the adults.
At the other end of the life cycle, television becomes the steady and often the only companion of the elderly. As failing eyesight makes reading difficult, and getting around becomes it problem, many old people spend much of the day watching TV. Here the action of fictional drama helps make up for the inaction of their lives.