10．
课文填空
1.Even if an ad does not lie, it does not mean it is ___________（完全，全部）innocent.
2._____ _____（并不是）ads play tricks on us _______（然而，但是）.
3.______ ____ _______ _____（当谈到…时）advertisements, we must all use our intelligence and not be a slave to them.
4.When you start a successful ad campaign, you must _______a clear aim and an audience ____ ______（将…牢记在心）. It is important to ______ ______（弄清楚，弄明白）exactly what you want to tell the audience and what you are trying to get them to do.
5.There are lots of different ways to _____your message_______（把…表达清楚）.
6.We want to shock people into realizing that many smokers die _____ _____ ______（太快，过早）from illnesses and diseases_______ ___（与…有关） smoking.