Advertisers tend to think big and perhaps this is why they're always getting criticism. Their critics seem to get angry with them because they have a gift for self-promotion and because they have so much money to throw around. "It's absolutely unfair," they say, 'that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays…"

   The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that the goods are so cheap. We must not forget, either, that advertising makes a positive contribution to our pockets in some other way. Newspapers, commercial radio and television companies could not survive without this source of income. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price.

   And we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods should be largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, ect., from an advertisement.

   Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway regulations while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily events of disasters.

   Another thing we mustn't forget is the "small ads." which are in actually every newspaper and magazine. What a tremendously useful service they perform for the community! Just anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the 'hatch, match and dispatch' column but by far the most fascinating section is the personal or agony column, in which people can present their various puzzling personal problems and seek others' help. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

(1)the 16th century, about five to seven million people spoke English. Nearly all of them lived in England. Later in the next century, people from England (2)

conquer other parts of the world and(3), English begin to be spoken in many other countries. Today, more people speak English as their first, second or a foreign language (4).

So why has English (5)? Actually all languages change and develop when cultures meet and (6). At first the English spoken in England between about AD 450 and 1150 (7)the English spoken today.(8)German than the English we speak at present. Then gradually between about AD 800 and 1150, English became less like German because those (9) spoke first Danish and later French. These new settlers (10)and especially its vocabulary.

With an obese or overweight population of 66% of adults hi the US, 60% in the UK and 59% in Canada, healthy eating is becoming more important than ever. There are some things you con do to inspire healthier habits in your kids.

   Most parents and children claim that breakfast is part of their everyday routines (惯例). Children who eat breakfast have higher math grades, have improved reading scores and basically perform better in school. They also tend to have healthier bodies in general with bettor-controlled weight levels.

   What you have in your home is what your children will eat. When you take them to the grocery store with you, it's doubtless that your children will request the most sugar-filled, fat-injected products on the shelf. But these are not the ones to have in your home, and if possible, you should avoid buying them at all. Be sure you kids have healthy snacks.

   Yes, kids like white bread. But any kid can get used to the taste and texture of whole grains. It just takes a little patience. Look for white bread, and other whole grains into their diet. Start toasting their sandwiches. When it's toasted, it will be much harder for them to tell the difference in taste and texture.

   It's simple, it's true, and it's something you already know: kids who get plenty of exercise are healthier kids. Set limits on the amount of time your child many spend in front of the television or computer screen. Sign them up for plenty of sports and outdoor activities. And best of all, get involved in sports and exercise with them.

   One of the best things you can do to establish healthy eating habits in your kids is to have them yourself. "When your children see you reaching for an apple instead of a bag of chips, their tendency will be to do the same. Involve your kids in shopping for and cooking food. This will give you the chance to teach your kids about healthy choices and why they should make them. In short, you can tell your kids every day to eat healthy foods, but if you don't do the same thing yourself, the lesson will never stick.

Complete the text with the words in the box.   doesn’t   hates   likes   mind   really

Bill loves sport, and he     (1)   loves football. He likes being outside. He hates cities and he   (2)   shops. He     (3)   like shopping. His girlfriend, Julia, hates cooking. But she likes food, and she   (4)        eating in expensive restaurants. She doesn’t     (5)   football.

选词填空

rules, practice, joins, after, lucky, for, on, reading, before, early

 Lucy has so many  (1) .She has to do her homework  (2)  school.

She can’t go out (3) school nights. She has to wash the dishes after

dinner, then she can watch TV (4)  half an hour. She likes  (5) .She usually reads at night. She has to be in bed  (6)  ten o’clock because she has to get up  (7)  the next morning. She (8)  a music club. She has to  (9)  the guitar every day. She doesn’t think she’s  (10).

(1)______    (2)______   (3)______   (4)______  (5)______  (6)______  (7)______  (8)______  (9)______  (10)______