Online Success

When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationshipswith your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.  

Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list. 

Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included. 

Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.

                                                                    List building is a very important  (1)  

  (2)  

1A good contact list is vital for a successful outcome.

2It will have a great  (3)  on developing  good relationships with  your customers.

3It’s more convenient and faster going for you  to do   (4)  online

Tips

1Build a contact list on the top of your web.

2Understand two simple elements, so that you can set up your list   (5)  

3Focus on the two elements, or your list will be difficult and slow to   (6)  

Two Elements

1ValueIt’s   (7)  to offer important and valuable information about your product on your list, and what’s more, write down all the benefits for subscribers. Do  (8)    it’s human nature that everybody likes being part of a group or membership site.

2FreeMake sure to   (9)  your customers a free valuable gift as everybody loves it as giving away free gifts will attract the right “buying customers”.  (10)  , it"s the first step in starting your online contact with your subscribers.

Speed-reading does not come naturally for most people. There is no subject called speed-reading and there is probably no class in college for it either. Speed-reading, however, is a skill that can greatly benefit people. With speed-reading, you will be able to cover more chapters of a book in less time. You don’t probably know this, but a lot of successful people are speed readers.

Speed-reading is a skill. You can learn how to read fast if you want to. You can also develop your comprehension（理解）abilities. You don’t have to be Einstein but you should learn how to speed read. In fact , any person who devotes the time to learning will become a speed reader in no time.

This skill is pretty easy to achieve. Being able to take in all the information in front of you in only seconds or minutes sounds really scrumptious! You can finish your work quickly and have more time for other activities. Perhaps, you’ll have time to play with your children, give kisses and bedtime stories to them. Speed-reading benefits people who read for recreation(娱乐). You’d be able to go through mountains of books---possibly finish a whole section of books from your local library in a month! Curiously, it has been shown that people with the ability to read faster display better comprehension abilities as well.

More and more people are expressing their interest in learning how to read fast. There are many things you can do in order to read quickly. You’d find programs and courses online that are designed to teach the art to people who desire to learn. Developing the skill is similar to learning any other skill. You need to practice it continuously.

(1)According to the passage, how can you master the skill of speed-reading?(No more than 15 words)

(2)Please explain the underlined word “scrumptious” in English. (No more than 5 word)

(3)How does speed-reading benefit people, according to the passage? (No more than 15 words)

(4)What’s the author’s purpose in writing this passage? (No more than 20 words)

(5)Which statement in the passage inspires you to master speed-reading? Why?(The reason should be answered within 20 words)

Ashley Power’s mother bought a computer for her when she was eight. When she was thirteen, she was surfing the Internet regularly, but she couldn’t find anywhere for teenagers to meet and talk. And one day she thought, “If I had my own website, I’d make it a really interesting site for teenagers.”

  So, when Ashley was sixteen, she launched her own website, called GooseHead. She had no idea how big a success it would be, but three years later, the site was the most successful teen site in the USA! It was getting 100,000 hits every day, and Ashley had about 30 employees.

  After a few years, the website closed down. Then Ashley, who lives in Los Angeles, was asked to write a book called GooseHead Guide to Life. The book is about how to design a website and start a business. It begins with a section called “All about Ashley,” where Ashley tells readers what it is like to be the boss of a company when you are only sixteen. “I was so happy. But it was crazy in a lot of ways. I was stressed. I mean, I was only sixteen — I didn’t even have a car! If you were sixteen and you had your own company, you’d be stressed, too!”

In an interview Ashley gave advice to teenagers who wanted to start their own business, “Just be strong and have your dreams and work hard at them. And don’t listen when people tell you that you can’t do it, because I heard ‘no’ a lot. Just keep going until you hear “yes”!”