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            • 1.
              Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life.
              Print media like magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的)type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements.
              Broadcast advertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商业广告)shown during a television program or before a movie. Product placement advertising(植入式广告)is a less obvious way to promote a product. With product placement advertising, companies pay to have their product ‘used’ by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement.
              Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.
              Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds.
              小题1:What’s the purpose of advertising? (no more than 8 words)   (2 marks)
              ______________________________________________________________________
              小题2:What is product placement advertising? (no more than 11 words)   (2 marks)
              ______________________________________________________________________
              小题3:How does flash advertising draw your attention? ( no more than 15 words)  (3 marks)
              ______________________________________________________________________
              小题4:What does the passage mainly talk about? (no more than 6 words)      (3 marks)
              ______________________________________________________________________
            • 2.
              阅读下面的短文,请根据短文后的要求答题(请注意问题后的词数要求)。
              [1]Global difference in intelligence is a sensitive topic, long filled with a large number of different opinions. But recent data has indeed shown cognitive (认知的) ability to be higher in some countries than in others. What's more, IQ scores have risen as nations develop—a phenomenon known as the "Flynn effect". Many causes have been put forward for both the intelligence difference and the Flynn effect, including education, income, and even non-agricultural labor. Now, a new study from researchers at the University of New Mexico offers another interesting theory: intelligence may be linked to infectious-disease rates.
                [2]The brain, say author Christopher Eppig and his colleagues, is the "most costly organ in the human body". Brainpower consumes almost up to 90 percent of a newborn's energy. It's clear that if something affects energy intake while the brain is growing, the impact could be long and serious. And for vast parts of the globe, the biggest threat to a child's body—and therefore brain—is parasitic (由寄生虫引起的) infection. These illnesses threaten brain development________________. They can directly attack live tissue, which the body must then try every means to replace. They can invade the digestive pipe and block nutritional intake. They can rob the body's cells for their own reproduction. And then there's the energy channeled (输送) to the immune system to fight the infection.
                [3]Using data on national "disease burdens" (life years lost due to infectious diseases) and average intelligence scores, the authors found they are closely associated. The countries with the lowest average IQ scores have the highest disease burdens without exception. On the contrary, nations with low disease burdens top the IQ list.
                [4]If the study holds water, it could be revolutionary for our understanding of the still-confusing variation in national intelligence scores.
              小题1:What is the main idea of the text?(no more than 10 words)
              ________________________________________________________________________
              小题2:Complete the following statement with proper words.(no more than 4 words)
              Those countries that have the ________________ are always at the bottom of the IQ list.
              小题3:Fill in the blank in Paragraph 2 with proper words.(no more than 5 words)
              ___________                                                                
              小题4:What can cause intelligence difference?(no more than 8 words)
              ______________________________________________________________________
              小题5:What does the word “they” (Line2, paragraph3)probably refer to? (no more than 8 words)
              ______________________________________________________________________
            • 3.
              Once upon a time, there was a poor boy working for a king day and night, but the king treated him badly. Every day, the boy went cold and hungry, so he ran away. Then one day, he met a big lion in the desert. The lion looked angry and the boy was afraid. He was about to run away when the lion said, “I am angry because there is a thorn(刺) in my foot.” “Don’t worry. I will help you.” So the boy sat down and helped to pull the thorn out. From then on, they became good friends.
              One day, the king went hunting in the desert and he caught the lion! He threw it into a net. On his way back he saw the boy and caught him as well. “I will punish you for running away. I will throw you to the lion’s den(兽窝)!” said the king angrily. So he did! But to the king’s surprise, when the lion saw the boy, it lay down and smiled. The boy smiled too and put his arm around his friend. Greatly moved, the king let the boy and the lion go.
              小题1:Why did the boy run away from the king?(回答词数不超过8个)
              小题2:What did the lion do when the boy was thrown to its den?(回答词数不超过8个)
              小题3:What have you learnt from the story?(回答词数不超过12个)
            • 4.
              Most people look forward to retirement as a time when they can finally take up activities that they never had the time or energy to pursue before. Bust some recent studies on people in their golden years are disturbing: they suggest that retirees are more likely to suffer from depression and possibly higher rates of other diseases such as heart disease and high blood pressure. That’s why a new study of French workers is welcome news.
              Led by Hugo Westerlund, a professor of psychology at Stockholm University, the study of more than 14,000 workers found lower rates of depression and fatigue(疲劳) in people after they got tired while they were still employed.
              The scientists followed the employees of the French national gas and electric company for 14 years. They found in the year immediately after retirement, the volunteers reported 40% fewer depressive symptoms than they had in the year before their retirement. The researchers also found an 81% drop in reports of both mental and physical fatigue over the same time period.
              Clearly, said Westerlund, much of these decrease in physical and mental fatigue can be traced back to relief from the stresses of work. The decline in depressive symptoms suggests that retirement may be having a positive mental effect, too, which may have a lot to do with the generous pensions(养老金) that French workers enjoy. Most retirees in that country still benefit from about 80% of their yearly salaries.
              “The economic or financial situation in retirement is very important,” Westerlund says. “We don’t know if the decrease in fatigue and depressive symptoms is because of the removal of something bad while in work or the addition of something good while in retirement. But no matter the reason, if life in retirement is not comfortable, then we won’t see the improvements we did.”
              However, in European nations like France, governments are considering changes to pension plans, which may affect retirees’ health after they leave their jobs—with less of a financial safety net, workers may no longer seem so mentally and physically happy to be out of work.
              (Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS)
              小题1:According to some recent studies, retired people may have depression and higher rates of other disease like ____________________________________.
              小题2:Westerlund’s group found that in the year just after the retirement most retired French workers felt much less tired both __________________________________.
              小题3:What dies the word “improvements” in paragraph 5 refer to?
              _______________________________________________________________
              小题4:Retirement may make people happier with ___________________________________
            • 5.
              阅读下面短文,并根据短文后的要求答题(请注意问题后的字数要求)。
              [l]Children learn by doing. While children may feel love towards others,they aren' t always sure how to express it. Parents can teach their children to love others by helping them find proper ways to express their care and concern. When they do so,their children will have a better understanding of what loving others really means.
              [2]Provide Opportunities: Care and compassion are a part of love.Teach your child to love others by providing opportunities to put love into action. Make a card for a sick friend, bring cookies to an elderly neighbor or volunteer at a local soup kitchen.
              [3]Potential: Visit your local library and look for appropriate books that talk about love, care and com­passion. Read stories and point out how characters expressed their love. _____, "How did the characters feel when they felt loved?"
              [4]Talk: Coach your child to express his love in different ways. When we feel care and compassion towards others,the appropriate response is to show it. Talk about ways you can show -care and compassion with your child. These may include offering a kind word to a sad friend,helping someone in need,or doing something for someone that they cannot do for themselves.
              [5]Considerations: Role-playing can be an effec­tive way to teach children new ideas. To role-play how to love others, set up a situation and act it out with your child. For example, pretend that one of his stuffed toys is not feeling well; ask him what he could do to help his toy feel better.
              小题1:.. Complete the following sentence according to the underlined one in Paragraph 2. (no more than 5 words)
              You should give your child chances of                  to teach him to love others.
              小题2:. What does the underlined word “These” in Paragraph 4 refer to? (no more than 10 words)
              小题3:.What's the author's advice for you on role-playing how to love others? (no more than 15 words)
              小题4:. Fill in the blank in Paragraph 3 with proper words. (no more than 6 words)
              小题5:.. What is the main idea of the text? (no more than 15 words)
            • 6.
              Read the following passage. Answer the questions according to the information given in the passage.
              Bicycle rental companies in Beijing are going broken, because nobody wants to hire their services. Major rental operators have invested about 100 million yuan ($14.7 million) in almost 20,000 bicycles but are now struggling to survive.
              A spokesman from the Bird of Freedom Bicycle Rental said the company had already sold most of the 400 bicycles.“This is a difficult business, especially when it is cold.The cold weather almost killed the business.” he said.
              Bigger rental companies are also facing challenges.Beijing Bicycle Rental Co. Ltd. which owns 8,000 bicycles, has invested more than 30 million yuan over the past year.Wang Yong, chairman of the group, said his company had not made a profit since it began in 2005.
              Almost all bicycle rental companies in Beijing require deposits of 300 to 400 yuan and then customers need to pay 10 yuan or more per hour.“I don't want to pay 400 yuan to rent a bike.It's too dear,” said Zhang Yu, a student in Communication University of China, who does not own a bike and often takes motorized rickshaws.“If renting for one day will cost 20 yuan and I rent a bike for five days, I can use the money to buy a new one.”
              Although facing economic ruin, some enterprises are still hoping that conditions will improve.
              IbikeMedia, one of the biggest bicycle rental companies in China, also invested tens of millions yuan in Beijing and has more than 10,000 bicycles.Li Weiwei, general manager of IbikeMedia Beijing, said his company has a policy of no deposit and no payment.He said the company tried to put advertisements on the bicycles and in this way, they could make profits.But they had not made a profit yet because of its small scale.However, customers must pay 20 yuan per card and also show proof of good personal credit.
              In early July, the Beijing municipal government announced plans to develop a 50,000­bicycle rental operation across the city.“The bigger network we have, the more citizens will rent bikes,” Li said.“This will make rental easier to citizens and we strongly need help from the government.”
              小题1:In which season is the bicycle rental business the most difficult in Beijing? (No more than 2 words)
              _____________________________________________________________
              小题2:List the reasons why Zhang Yu is not willing to rent a bike.(No more than 6 words)
              ____________________________________________________________
              小题3:How can IbikeMedia possibly make a profit according to Li Weiwei? (No more than 6 words)
              _____________________________________________________________
              小题4:What is the main idea of the passage ?(No more than 10 words)
              ______________________________________________________________
            • 7.
              阅读下面的短文,请根据短文后的要求答题(注意问题后的字数要求)。
              [1]You may be willing to be a part time volunteer in your community. An unpaid job can help you learn new skills and understand more about the workplace, and—best of all—you can get some useful guides to the future paid job. The following are some great volunteer ideas for teens.
              [2]Hospitals. Interested in medicine? Enjoy helping patients? Then volunteering at your local hospital might be just the thing for you. Just call a hospital in your area and speak to the director of volunteers. There are many volunteer opportunities for teens 14-18 years old. These include transporting patients with a nurse, bringing books to patients, sitting and talking to patients and reading to patients.
              [3]Nursing homes. Interested in volunteering with older people? Contact local retirement communities or nursing homes and speak to the activity director or the volunteer coordinate(协调人). Work opportunities include: office work, setting up the dining room, pushing wheelchairs, talking and listening, helping write letters and so on.
              [4]Gardening Centers. Pay attention to local garden centers. Speak to the owner or manager of the garden center. Opportunities might include weeding, watering and loading cars for customers. You are sure to improve your gardening skills by being a volunteer in a garden center. Maybe you can become an excellent gardener.
              [5]____________. Do you enjoy going to your local library? About 30 percent of the volunteers in the libraries are between 11 and 17. They offer a variety of positions, including computer center helpers, studio camera operators and children’s program assistants. You can have your voice heard in some services which are offered to young adults. Many libraries make the best possible match of volunteers to position. You will find your local library in your city or town. Speak to someone in volunteer services.
              小题1:What is the greatest benefit that you can get from volunteer work?(no more than 8 words)
              _______________________________________________________________________________
              小题2:Who are fit to do volunteer work at the hospital?(no more than 12 words)
              _______________________________________________________________________________
              小题3:How can you improve your gardening skills according to Paragraph 4?
              _______________________________________________________________________________
              小题4:Fill in the blank in Paragraph 5 with proper words.(no more than 3 words)
              _______________________________________________________________________________
              座号
               
              小题5:What does the passage mainly talk about? (no more than 8 words)
              ____________________________________________________________________________. 
            • 8.
              阅读表达 (共5小题; 每小题2分,满分10分)
              (1)Freezing weather can mean frostbite and hypothermia unless a person is prepared. Today we talk about how to stay warm, dry and safe.
              (2)Frostbite is damage that happens when skin is exposed to extreme cold for too long. It mainly happens on the hands, feet, nose and ears.
              (3)People with minor cases of frostbite that affect only the skin may not suffer any permanent damage. But if deeper tissue is affected, a person is likely to feel pain every time the area gets cold.
              (4)If blood vessels are damaged, people can suffer a gangrene infection. Sometimes the only way doctors can treat an injury like this is to remove frostbitten areas like fingers and toes.
              (5)Hypothermia is a condition that develops when the body cannot produce as much heat as it releases. Signs of hypothermia include uncontrollable shaking, very slow breathing and difficulty thinking clearly. Hypothermia can lead to death if the person does not receive help.
              (6)To avoid cold-related injuries, here is a simple way to remember four basic steps to staying warm. Think of COLD -- C.O.L.D.
              (7)The C stands for cover. Wear a hat and scarf to keep heat from escaping through the head, neck and ears. And wear mittens instead of gloves. In gloves, the fingers are separated, so the hands might not stay as warm as they would in mittens.
              (8)The O stands for overexertion. Avoid activities that will make you sweaty. Wet clothes and cold weather are a dangerous combination.
              (9)L is for layers. Wearing loose, lightweight clothes, one layer on top of another, is better than wearing a single heavy layer of clothing. Make sure outerwear is made of material that is water-resistant and tightly knit.
              (10)________________. In other words, stay as dry as possible. Pay attention to the places where snow can enter clothing. These include the tops of boots, the necks of coats and the wrist areas of mittens or gloves.
              (11)And here are two other things to keep in mind -- one for children and the other for adults. Eating snow might be fun but it lowers the body's temperature. And drinking alcohol might make a person feel warm. But what it really does is weaken the body's ability to hold heat.
              (12)Next week on the Health Report: advice from experts about what to do, and not to do, to help someone who is injured by cold weather.
              小题1:What’s the main idea of the passage?(in not more than 12 words)
              _________________________________________________________________________
              小题2:What are the symptoms of hypothermia?(in not more than 10 words)
              _________________________________________________________________________
              小题3:Write the missing sentence in paragraph 10?(in not more than 4 words)
              _________________________________________________________________________
              小题4:Complete the following sentence: (in not more than 5 words)
              A person,whose _______________________ is damaged,will probably suffer pain when
              the weather turns cold.
              小题5:What do the two underlined “it”s refer to?(line 2 and line 3 in paragraph 11) (in not more than 5 words)
              _______________________________________________________________________
            • 9.
              阅读下面短文,并按照题目要求用英语回答问题。(请将答案写在答题卡上相应番号后的横线上)
              Perhaps you are an average student with average intelligence. However, you can receive better grades if you want. Yes, even students with average intelligence can be top students without additional work. Here’s how:
              1.Plan your time carefully. Make a list of your weekly tasks. Then make a schedule of your time. Be sure to set aside enough time to complete your normal reading and work assignments. Of course, studying shouldn’t occupy all of the free time on the schedule.
              2.Make good use of your time in class. Listening to what the teacher says in class means less work later. Take notes to help you remember what the teacher says.
              3.Skim before you read. Look over a passage quickly before you begin to read it more carefully. As you preview the material, you get some idea of the content and how it is organized. Later when you begin to read you will recognize less important material and you may skip some of these portions, Skimming(略读)helps double your reading speed and improve your comprehension as well.
              4.      . Go over your notes as soon as you can after class. Review important points mentioned in class as well as points you remain confused. If you know what the teacher will discuss the next day, skim and read that material, too. If you review your notes and textbook regularly, the material will become more meaningful and you will remember it longer. Regular review leads to improved performance on tests.
              5.Develop a good attitude towards tests. The purpose of a test is to show what you have learned about a subject. The world won’t end if you don’t pass a test, so don’t worry excessively(过分地)about a single test.
              There are other techniques that might help you with your studying. Improving your studying habits will improve your grades.
              小题1:Which sentence in the passage can be replaced by the following one?
              If you fail an exam, don’t let it trouble you too much.
              ______________________________________________________________
              小题2:According to the passage, how can an average student improve his/her grades?(within 10 words)
              ___________________________________________________________
              小题3:Please fill in the blank in the fifth paragraph with a proper sentence. (within 10 words)
              ____________________________________________________________
              小题4:Which tip do you think is the most useful? Why? (within 20 words)
              _____________________________________________________________
              小题5:Translate the underlined sentence in the fourth paragraph into Chinese.
              ____________________________________________________________________
            • 10.
              阅读下面短文并回答问题。
              [1] The air we breathe is so freely available that we take it for granted. Yet without it we could not survive more than a few minutes. For the most part, the same air is available to everyone, and everyone needs it. Some people use the air to sustain them while they sit around and feel sorry for themselves. Others breathe in the air and use the energy it provides to make a magnificent life for themselves.
              [2] Opportunity is just the same. It is everywhere. Opportunity is so freely available that we take it for granted. Yet opportunity alone is not enough to create success. Opportunity must be seized and acted upon in order to have value. So many people are so anxious to “get in” on a “ground floor opportunity”, as if the opportunity will do all the work. That’s impossible.
              [3] Just as                                   , you need opportunity to succeed. It takes more than just breathing in the fresh air of opportunity, however. You must make use of that opportunity.’’ That’s not up to the opportunity. That’s up to you. It doesn’t matter what “floor” the opportunity is on. What matters is what you do with it.   
              小题1:What is the main idea of the passage? ( no more than 8 words)
              _____________________________________________________________________
              小题2:Complete the following statement with proper words. (no more than 6 words)
              There are persons who live aimlessly breathing in air and                                         .
              小题3:Fill in the blank in the third Paragraph with proper words or phrases to complete the sentence. ( no more than 6 words)
              _____________________________________________________________________
              小题4:According to the author, how should we use the air? ( no more than 15words)
              _____________________________________________________________________
              小题5: What does the word “It” (Line 5, Paragraph 3) probably refer to? ( no more than3 words)
              _____________________________________________________________________
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