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            • 1.

              We’ve all been there: in a lift, in line at the bank or on an airplane, surrounded by people who are, like us, deeply focused on their smartphones or, worse, struggling with the uncomfortable silence.

              What’s the problem? It’s possible that we all have compromised conversational intelligence. It’s more likely that none of us start a conversation because it’s awkward and challenging, or we think it’s annoying and unnecessary. But the next time you find yourself among strangers, consider that small talk is worth the trouble. Experts say it’s an invaluable social practice that results in big benefits.

              Dismissing small talk as unimportant is easy, but we can’t forget that deep relationships wouldn’t even exist if it weren’t for casual conversation. Small talk is the grease (润滑剂) for social communication, says Bernardo Carducci, director of the Shyness Research Institute at Indiana University Southeast. “Almost every great love story and each big business deal begins with small talk,” he explains. “The key to successful small talk is learning how to connect with others, not just communicate with them.”

              In a 2014 study, Elizabeth Dunn, associate professor of psychology at UBC, invited people on their way into a coffee shop. One group was asked to seek out an interaction (互动) with its waiter; the other, to speak only when necessary. The results showed that those who chatted with their server reported significantly higher positive feelings and a better coffee shop experience. “It’s not that talking to the waiter is better than talking to your husband,” say Dunn. “But interactions with peripheral (边缘的) members of our social network matter for our well-being also.”

              Dunn believes that people who reach out to strangers feel a significantly greater sense of belonging, a bond with others. Carducci believes developing such a sense of belonging starts with small talk. “Small talk is the basis of good manners,” he says.

              (1) What phenomenon is described in the first paragraph?

              A. Addiction to smartphones.

              B. Inappropriate behaviours in public places.

              C. Absence of communication between strangers.

              D. Impatience with slow service.

              (2) What is important for successful small talk according to Carducci?

              A. Showing good manners.
              B. Relating to other people.

              C. Focusing on a topic.
              D. Making business deals.

              (3) What does the coffee-shop study suggest about small talk?

              A. It improves family relationships.
              B. It raises people’s confidence.

              C. It matters as much as formal talk.
              D. It makes people feel good.

              (4) What is the best title for the text?

              A. Conversation Counts
              B. Ways of Making Small Talk

              C. Benefits of Small Talk
              D. Uncomfortable Silence

            • 2.

              Adults understand what if feels like to be flooded with objects. Why do we often assume that more is more when it comes to kids and their belongings? The good news is that I can help my own kids learn earlier than I did how to live more with less.

                  I found the pre﹣holidays a good time to encourage young children to donate less﹣used things, and it worked. Because of our efforts, our daughter Georgia did decide to donate a large bag of toys to a little girl whose mother was unable to pay for her holiday due to illness.  She chose to sell a few larger objects that were less often used when we promised to put the money into her school fund (基金)(our kindergarten is serious about becoming a doctor)

                  For weeks, I've been thinking of bigger, deeper questions. How do we make it a habit for them? And how do we train ourselves to help them live with, need, and use less? Yesterday, I sat with my son, Shepherd, determined to test my own theory on this. I decided to play with him with only one toy for as long as it would keep his interest. I expected that one toy would keep his attention for about five minutes, ten minutes, max. I chose a red rubber ball﹣simple, universally available. We passed it, he tried to put it in his mouth, he tried bouncing it, rolling it, sitting on it, throwing it. It was totally, completely enough for him. Before I knew it an hour had passed and it was time to move on to lunch.

                  We both became absorbed in the simplicity of playing together. He had my full attention and I had his. My little experiment to find joy in a single object worked for both of us.


              (1) What do the words"more is more"in paragraph l probably mean?_____

              A. The more, the better.

              B. Enough is enough.

              C. More money, more worries.

              D. Earn more and spend more.

              (2) What made Georgia agree to sell some of her objects?_____

              A. Saving up for her holiday

              B. Raising money for a poor girl

              C. Adding the money to her fund

              D. Giving the money to a sick mother

              (3) Why did the author play the ball with Shepherd?_____

              A. To try out an idea

              B. To show a parent's love

              C. To train his attention

              D. To help him start a hobby

              (4) What can be a suitable title for the text?_____

              A. Take it or leave it

              B. A Lesson from Kids

              C. Live More with Less

              D. The Pleasure of Giving

            • 3.

              Give yourself a test. Which way is the wind blowing? How many kinds of wildflowers can be seen from your front door? If your awareness is as sharp as it could be, you’ll have no trouble answering these questions.

              Most of us observed much more as children than we do as adults. A child’s day is filled with fascination, newness and wonder. Curiosity gave us all a natural awareness. But distinctions that were sharp to us as children become unclear; we are numb(麻木的)to new stimulation(刺激), new ideas. Relearning the art of seeing the world around us is quite simple, although it takes practice and requires breaking some bad habits.

              The first step in awakening senses is to stop predicting what we are going to see and feel before it occurs. This blocks awareness. One chilly night when I was hiking in the Rocky Mountains with some students, I mentioned that we were going to cross a mountain stream. The students began complaining about how cold it would be. We reached the stream, and they unwillingly walked ahead. They were almost knee-deep when they realized it was a hot spring. Later they all admitted they’d felt cold water at first.

              Another block to awareness is the obsession(痴迷) many of us have with naming things. I saw bird watchers who spotted a bird, immediately looked it up in field guides, and said, a "ruby-crowned kinglet" and checked it off. They no longer paid attention to the bird and never learned what it was doing.

              The pressures of "time" and "destination" are further blocks to awareness. I encountered many hikers who were headed to a distant camp-ground with just enough time to get there before dark. It seldom occurred to them to wander a bit, to take a moment to see what’s around them. I asked them what they’d seen. "Oh, a few birds," they said. They seemed bent on their destinations.

              Nature seems to unfold to people who watch and wait. Next time you take a walk, no matter where it is, take in all the sights, sounds and sensations. Wander in this frame of mind and you will open a new dimension to your life.z.xxk

              (1) According to Paragraph 2, compared with adults, children are more ____________.

              A. anxious to do wonders

              B. sensitive to others’ feelings

              C. likely to develop unpleasant habits

              D. eager to explore the world around them

              (2) What idea does the author convey in Paragraph 3?

              A. To avoid jumping to conclusions.

              B. To stop complaining all the time.

              C. To follow the teacher’s advice.

              D. To admit mistakes honestly.

              (3) The bird watchers’ behavior shows that they __________.

              A. are very patient in their observation

              B. are really fascinated by nature

              C. care only about the names of birds

              D. question the accuracy of the field guides

              (4) Why do the hikers take no notice of the surroundings during the journey?

              A. The natural beauty isn’t attractive to them.

              B. They focus on arriving at the camp in time.

              C. The forest in the dark is dangerous for them.

              D. They are keen to see rare birds at the destination.

              (5) In the passage, the author intends to tell us we should __________.

              A. fill our senses to feel the wonders of the world

              B. get rid of some bad habits in our daily life

              C. open our mind to new things and ideas

              D. try our best to protect nature

            • 4.

              My First Marathon(马拉松)

                  A month before my first marathon, one of my ankles was injured and this meant not running for two weeks, leaving me only two weeks to train. Yet, I was determined to go ahead.

                  I remember back to my 7th year in school. In my first P.E. class, the teacher required us to run laps and then hit a softball. I didn't do either well. He later informed me that I was" not athletic".

                  The idea that I was "not athletic" stuck with me for years. When I started running in my 30s,I realized running was a battle against myself, not about competition or whether or not I was athletic. It was all about the battle against my own body and mind. A test of wills!

                  The night before my marathon, I dreamt that I couldn't even find the finish line. I woke up sweating and nervous, but ready to prove something to myself.

                  Shortly after crossing the start line, my shoe laces (鞋带)became untied. So I stopped to readjust. Not the start I wanted!

                  At mile 3, I passed a sign:" GO FOR IT, RUNNERS!"

                  By mile 17, I became out of breath and the once injured ankle hurt badly. Despite the pain, I stayed the course walking a bit and then running again.

                  By mile 21, I was starving!

                  As I approached mile 23, I could see my wife waving a sign. She is my biggest fan. She never minded the alarm clock sounding at 4 a.m. or questioned my expenses on running.

                  I was one of the final runners to finish. But I finished! And I got a medal. In fact, I got the same medal as the one that the guy who came in first place had.

                  Determined to be myself, move forward, free of shame and worldly labels(世俗标签), I can now call myself a "marathon winner".


              (1) A month before the marathon, the author_____.

              A. was well trained

              B. felt scared

              C. made up his mind to run

              D. lost  hope

              (2) Why did the author mention the P.E. class in his 7th year?_____

              A. To acknowledge the support of his teacher.

              B. To amuse the readers with a funny story.

              C. To show he was not talented in sports.

              D. To share a precious memory.

              (3) How was the author's first marathon?_____

              A. He made it.

              B. He quit halfway.

              C. He got the first prize.

              D. He walked to the end.

              (4) What does the story mainly tell us?_____

              A. A man owes his success to his family support.

              B. A winner is one with a great effort of will.

              C. Failure is the mother of success.

              D. One is never too old to learn.

            • 5.
              Interruptions are one of the worst things to deal with while you're trying to get work done.(36) ______ ,there are several ways to handle things.Let's take a look at them now.
              (37) ______ .Tell the person you're sorry and explain that you have a million things to do and then ask if the two of you can talk at a different time.
              When people try to interrupt you,have set hours planned and let them know to come back during that time or that you'll find them then.(38) ______ .It can help to eliminate(消除) future interruptions.
              When you need to someone,don't do it in your own office.(39) ______ ,it's much easeier to excuse yourself to get back to your work than if you try to get someone out of your space even after explaining how busy you are.
              If you have a door to your office,make good use of it.(40) ______ .If someone knocks and it's not an important matter,excuse yourself and let the person know you're busy so they can get the hint(暗示) that when the door is closed,you're not to be disturbed.

              A.If you're busy,don't feel bad about saying no
              B.When you want to avoid interruptions at work
              C.Set boundaries for yourself as far as your time goes
              D.If you're in the other person's office or in a public area
              E.It's important that you let them know when you'll be available
              F.It might seem unkind to cut people short when they interrupt you
              G.Leave it open when you're available to talk and close it when you're not.
              (1) A. A B. B C. C D. D E. E F. F G. G
              (2) A. A B. B C. C D. D E. E F. F G. G
              (3) A. A B. B C. C D. D E. E F. F G. G
              (4) A. A B. B C. C D. D E. E F. F​ G. G
              (5) A. A B. B C. C D. D E. E F. F​ G. G
            • 6.
              Suppose you're in a rush,felling tired,not paying attention to your screen,and you send an email that could get you in trouble.
              Realisation will probably set in seconds after you've clicked"send".You freeze in horrors and burn with shame.
              What to do?Here are four common email accidents,and how to recover.
              Clicking"send"too soon
              Don't waste your time trying to find out if the receivers has read it yet.Write another email as swiftly as you can and send it with a brief explaining that this is the correct version and the previous version should be ignored.
              Writing the wrong time
              The sooner you notice,the better.Respond quickly and briefly,apologizing for your mistake.Keep the tone measured:don't handle it too lightly,as people can be offended,especially if your error suggests a misunderstanding of their culture(i.e.incorrect ordering of Chinese names).
              Clicking"reply all"unintentionally
              You accidentally reveal(透露)to entire company what menu choices you would prefer at the staff Christmas dinner,or what holiday you'd like to take.In this instance,the best solution is to send a quick,light-hearted apology to explain your awkwardness.But it can quickly rise to something worse,when everyone starts hitting"reply all"to join in a long and unpleasant conversation.In this instance,step away from your keyboard to allow everyone to calm down.
              Sending an offensive message to it's subject
              The most awkward email mistake is usually committed in anger.You write an unkind message about someone,intending to send it to a friend,but accidentally send it to the person you're discussing.In that case,ask to speak in person as soon as possible and say sorry.Explain your frustrations calmly and sensibly-see it as an opportunity tic hear up any difficulties you may have with this person.

              (1) After realizing an email accident,you are likely to feel ______
              A. curious B. tired C. awful D. funny
              (2) If you have written the wrong name in an email,it is best to ______
              A. apologise in a serious manner
              B. tell the receiver to ignore the error
              C. learn to write the name correctly
              D. send a short notice to everyone
              (3) What should you do when an unpleasant conversation is started by your"reply all"email? ______
              A. Try offering other choices.
              B. Avoid further involvement.
              C. Meet other staff members.
              D. Make a light-hearted apology.
              (4) How should you deal with the problem caused by an offensive email? ______
              A. By promising not to offend the receiver again.
              B. By seeking support from the receiver's friends.
              C. By asking the receiver to control his anger.
              D. By talking to the receiver face to face.
              (5) What is the passage mainly about? ______
              A. Defining email errors.
              B. Reducing email mistakes.
              C. Handling email accidents.
              D. Improving email writing.
            • 7.

              While high school does not generally encourage students to explore new aspects of life, college sets the stage for that exploration. I myself went through this ____  (1)  ____ process and found something that has changed my ____  (2)  ____ at college for the better: I discovered ASL-American Sign Language(美式手语).

                 I never felt an urge to ____  (3)  ____ any sign language before. My entire family is hearing, and so are all my friends. The ____  (4)  ____ language were enough in all my interactions(交往). Little did I know that I would discover my ____  (5)  ____ for ASL.

                 The ____  (6)  ____ began during my first week at college. I watched as the ASL Club ____  (7)  ____ their translation of a song. Both the hand movements and the very ____  (8)  ____ of communicating without speaking ____  (9)  ____ me. What I saw was completely unlike anything I had experienced in the ____  (10)  ____. This newness just left me ____  (11)  ____ more.

                 After that, feeling the need to ____  (12)  ____further, I decided to drop in on one of ASL club's meetings. I only learned how to ____  (13)  ____ the alphabet that day. Yet instead of being discouraged by my ____  (14)  ____ progress, I was excited. I then made it a point to ____  (15)  ____ those meetings and learn all I could.

                 The following term, I ____  (16)  ____ an ASL class. The professor was deaf and any talking was ____  (17)  ____. I soon realized that the silence was not unpleasant. ____  (18)  ____, if there had been any talking, it would have ____  (19)  ____ us to learn less. Now, I appreciate the silence and the ____  (20)  ____ way of communication it opens.

              (1) A. searching          B. planning                      
              C. natural                  D. formal
              (2) A. progress                   
              B. experience                      
              C. major                     
              D. opinion
              (3) A. choose                     
              B. read                               
              C. learn                       
              D. create
              (4) A. official                    
              B. foreign                           
              C. body                      
              D. spoken
              (5) A. love                        
              B. concern                          
              C. goal                       
              D. request
              (6) A. meeting                          
              B. trip                                
              C. story                       
              D. task
              (7) A. recorded                  
              B. performed                     
              C. recited                    
              D. discussed
              (8) A. idea                         
              B. amount                          
              C. dream                    
              D. reason
              (9) A. disturbed                 
              B. supported                       
              C. embarrassed             
              D. attracted
              (10) A. end                         
              B. past                               
              C. course                     
              D. distance
              (11) A. showing                   
              B. acting                            
              C. saying                     
              D. wanting
              (12) A. exercise                          
              B. explore                          
              C. express                    
              D. explain
              (13) A. print                        
              B. write                            
              C. sign                        
              D. count
              (14) A. slow                        
              B. steady                            
              C. normal                           
              D. obvious
              (15) A. chair                       
              B. sponsor                          
              C. attend                     
              D. organize
              (16) A. missed                     
              B. passed                            
              C. gave up          
              D. registered for
              (17) A. prohibited                 B. welcomed                
              C. ignored                    D. repeated
              (18) A. Lastly                
              B. Thus                          
              C. Instead                            
              D. However
              (19) A. required               
              B. caused                       
              C. allowed                           
              D. expected
              (20) A. easy                     
              B. popular                             
              C. quick                      
              D. new
            • 8.
                                                                                                              How to Do Man-on-the-Street Interviews
              The man-on-the-street interview is an interview in which a reporter hits the streets with a cameraman to interview people on the sport.(1) ______ But with these tips,your first man-on-the-street interview experience can be easy.
              ●When your boss or professor sends you out to do man-on-the-street interviews for a story,think about the topic and develop a list of about ten general questions relating to it.For example,if your topic is about environmental problems in America,you might ask,"Why do you think environmental protection is important in America?"(2) ______
              ●Hit the streets with confidence. (3) ______ Say,"Excuse me,I work for XYZ News,and I was wondering if you could share your opinion about this topic."This is a quick way to get people to warm up to you.
              ●Move on to the next person if someone tells you she is not interested in talking on camera.Don't get discouraged.
              ●(4) {C}{C}{C} ______ {C}{C}{C} Each interview that you get on the street shouldn't be longer than ten minutes.As soon as you get the answer you need,move on to the next person.Make sure that as you go from interview to interview,you are getting a variety of answers.If everyone is giving you the same answer,you won't be able to use it.A safe number of interviews to conduct is about six to ten.(5) {C}{C}{C} ______ {C}{C}{C}
              ●If your news station or school requires interviewees to sign release forms to appear on the air,don't leave work without them.

              A.Limit your time.
              B.As you approach people,be polite.
              C.If you don't own a camera,you can buy one.
              D.For new reporters,this can seem like a challenging task.
              E.To get good and useful results,ask them the same question.
              F.That number of interviews should give you all the answers you need.
              G.With a question like this,you will get more than a"Yes"or"No"reply.
              (1) A. A B. B C. C D. D E. E
              (2) A. A B. B C. C D. D E. E
              (3) A. A B. B C. C D. D E. E
              (4) A. A B. B C. C D. D E. E
              (5) A. A B. B C. C D. D E. E
            • 9.
              A new commodity brings about a highly profitable,fast-growing industry,urgingantitrust(反垄断)regulators to step in to check those who control its flow. A century ago ,the resource in question was oil. Now similar concerns ares being raised by the giants(巨头)that deal in data, the oil of the digital age. The most valuable firms are Google,Amazon, Facebook andMicrosoft. All look unstoppable.
              Such situations have led to calls for the tech giants to be broken up. But size alone is not a crime,The giants' success has benefited consumers. Few want to live without search engines or a quick delivery, Far from charging consumers high prices, many of these services are free (users pay, in effect, by handing over yet more data).And the appearance of new-born giants suggests that newcomers can make waves,too.


              But there is cause for concern. The internet has made data abundant, all-present and far more valuable, changing the nature of data and competition. Google initially used the data collected from users totarget advertising better. But recently it has discovered that data can beturned into new services: translation and visual recognition, to be sold to other companies. Internet companies’ control of data gives them enormous power.So they have a “God’s eye view” of activities in their own markets and beyond.


              This nature of data makes the antitrust measures of the past less useful. Breaking up firms like Google into five small ones would not stop remaking themselves: in time, one of them would become great again. A rethink is required—and as a new approach starts to become apparent, two ideas stand out.


              The first is thatantitrust authorities need to move form the industrial age into the 21st century. When considering a merger(兼并),for example, they have traditionally used size to determine when to step in. They now need to take into account the extent of firms'data assets(资产) when assessing the impact of deals.The purchase price could also be a signal that an established company is buyinga new-borm threat. When this takes place, especially when a new-born companyhas no revenue to speak of, the regulators should raise red flags.


              The second principle is to loosen the control that providers of on-line services have over data and give more to those who supply them.Companies could be forced to consumers what information they hold and how many money they make form it.Govemments could order the sharing of certain kinds of data,with users' consent.


              Restarting antitrust for the information age will not be easy But if govemments don't wants a data oconomy by a few giants,they must act soon.
              A new commodity brings about a highly profitable,fast-growing industry,urgingantitrust(反垄断)regulators to step in to check those who control its flow. A century ago ,the resource in question was oil. Now similar concerns ares being raised by the giants(巨头)that deal in data, the oil of the digital age. The most valuable firms are Google,Amazon, Facebook andMicrosoft. All look unstoppable.


              Such situations have led to calls for the tech giants to be broken up. But size alone is not a crime,The giants' success has benefited consumers. Few want to live without search engines or a quick delivery, Far from charging consumers high prices, many of these services are free (users pay, in effect, by handing over yet more data).And the appearance of new-born giants suggests that newcomers can make waves,too.


              But there is cause for concern. The internet has made data abundant, all-present and far more valuable, changing the nature of data and competition. Google initially used the data collected from users totarget advertising better. But recently it has discovered that data can beturned into new services: translation and visual recognition, to be sold to other companies. Internet companies’ control of data gives them enormous power.So they have a “God’s eye view” of activities in their own markets and beyond.


              This nature of data makes the antitrust measures of the past less useful. Breaking up firms like Google into five small ones would not stop remaking themselves: in time, one of them would become great again. A rethink is required—and as a new approach starts to become apparent, two ideas stand out.


              The first is thatantitrust authorities need to move form the industrial age into the 21st century. When considering a merger(兼并),for example, they have traditionally used size to determine when to step in. They now need to take into account the extent of firms'data assets(资产) when assessing the impact of deals.The purchase price could also be a signal that an established company is buyinga new-borm threat. When this takes place, especially when a new-born companyhas no revenue to speak of, the regulators should raise red flags.


              The second principle is to loosen the control that providers of on-line services have over data and give more to those who supply them.Companies could be forced to consumers what information they hold and how many money they make form it.Govemments could order the sharing of certain kinds of data,with users' consent.


              Restarting antitrust for the information age will not be easy But if govemments don't wants a data oconomy by a few giants,they must act soon.


              Google initially used the data collected from users totarget advertising better. But recently it has discovered that data can beturned into new services: translation and visual recognition, to be sold toother companies. Internet companies’ control of data gives them enormous power.So they have a “God’s eye view” of activities in their own markets and beyond.


              This nature of data makes the antitrust measures of the past less useful. Breaking up firms like Google into five small ones would not stop remaking themselves: in time, one of them would become great again. A rethink is required—and as a new approach starts tobecome apparent, two ideas stand out.


              The first is that antitrust authorities need to move form the industrial age into the 21stcentury. When considering a merger(兼并),for example, they have traditionally used size to determine when to step in. They now need to take into account the extent of firms'data assets(资产) when assessing the impact of deals.The purchase price could also be a signal that an established company is buying a new-borm threat. When this takes place, especially when a new-born company has no revenue to speak of, the regulators should raise red flags.


                    The second principle is to loosen the control that providers of on-line services have over data and give more to those who supply them.Companies could be forced to consumers what information they hold and how many money they make form it.Govemments could order the sharing of certain kinds of data,with users' consent.


              Restarting antitrust for the information age will not be easy But if govemments don't wants a data oconomy by a few giants,they must act soon. 


              A new commodity brings about a highly profitable,fast-growing industry,urgingantitrust(反垄断)regulators to step in to check those who control its flow. A century ago ,the resource in question was oil. Now similar concerns ares being raised by the giants(巨头)that deal in data, the oil of the digital age. The most valuable firms are Google,Amazon, Facebook and Microsoft. All look unstoppable.

              Such situations have led to calls for the tech giants to be broken up. But size alone is not a crime,The giants' success has benefited consumers. Few want to live without search engines or a quick delivery, Far from charging consumers high prices, many of  these services are free (users pay, in effect, by handing over yet more data).And the appearance of new-born giants suggests that newcomers can make waves,too.
              But there is cause for concern. The internet has made data abundant, all-present and far more valuable, changing the natureof data and competition.Google initially used the data collected from users totarget advertising better. But recently it has discovered that data can beturned into new services: translation and visual recognition, to be sold toother companies. Internet companies’ control of data gives them enormous power.So they have a “God’s eye view” of activities in their own markets and beyond.

              This nature of data makes the antitrust measures of the past less useful. Breaking up firms like Google into five small ones would not stop remaking themselves: in time, one of them would become great again. A rethink is required—and as a new approach starts tobecome apparent, two ideas stand out.

              The first is that antitrust authorities need to move form the industrial age into the 21stcentury. When considering a merger(兼并),for example, they have traditionally used size to determine when to step in. They now need to take into account the extent of firms'data assets(资产) when assessing the impact of deals.The purchase price could also be a signal that an established company is buying a new-borm threat. When this takes place, especially when a new-born company has no revenue to speak of, the regulators should raise red flags.

                    The second principle is to loosen the control that providers of on-line services have over data and give more to those who supply them.Companies could be forced to consumers what information they hold and how many money they make form it.Govemments could order the sharing of certain kinds of data,with users' consent.

              Restarting antitrust for the information age will not be easy But if govemments don't wants a data oconomy by a few giants,they must act soon. 

























              (1) Why is there a call to break up giants?
              A. They have controlled the data market
              B. They collect enormous private data
              C. They no longer provide free services
              D. They dismissed some new-born giants
              (2) What does the technological innovation inParagraph 3 indicate?
              A. Data giants’ technology is very expensive
              B. Google’s idea is popular among data firms
              C. Data can strengthen giants’ controlling position
              D. Data can be turned into new services or products
              (3) By paying attention to firms’ data assets,antitrust regulators could .
              A. kill a new threat B. avoid the size trap
              C. favour bigger firms D. charge higher prices
              (4) What is the purpose of loosening the giants’control of data?
              A. Big companies could relieve data security pressure.
              B. Governments could relieve their financial pressure.
              C. Consumers could better protect their privacy.
              D. Small companies could get more opportunities.
            • 10.
              Enough “meaningless drivel”.That’s the message from a group of members of the UK government who have been examining how social media firms like LinkedIn gather and use social media data.

              The House of Commons Science and Technology Committee’s report,released last week,has blamed firms for making people sign up to long incomprehensible legal contracts and calls for an international standard or kitemark(认证标记)to identify sites that have clear terms and conditions.

              “The term and conditions statement that we all carelessly agree to is meaningless drivel to anyone,”says Andrew Miller,the chair of the committee.Instead,he says,firms should provide a plain﹣English version of their terms.The simplified version would be checked by a third party and awarded a kitemark if it is an accurate reflection of the original.

              It is not yet clear who would administer the scheme,but the UK government is looking at introducing it on a voluntary basis.“we need to think through how we make that work in practice,”says Miller.

              Would we pay any more attention to a kitemark?“I think if you went and did the survey,people would like to think they would,”says Nigel Shadbolt at the University of Southampton,UK,who studies open data.“We do know people worry a lot about the inappropriate use of their information.”But what would happen in practice is another matter,he says.

              Other organisations such as banks ask customers to sign long contracts they may not read or understand,but Miller believes social media requires special attention because it is so new.“We still don’t know how significant the long﹣term impact is going to be of unwise things that kids put on social media that come back and bite them in 20years’time,”he says.

              Shadbolt,who gave evidence to the committee,says the problem is that we don’t know how companies will use our data because their business models and uses of data are still evolving.Large collections of personal information have become valuable only recently,he says.

              The shock and anger when a social media firm does something with data that people don’t expect,even if users have apparently permission,show that the current situation isn’t working.If properly administered,a kitemark on terms and conditions could help people know what exactly they are signing up to.Although they would still have to actually read them.


              (1) What does the phrase “meaningless drivel” in paragraphs 1 and 3 refer to?  
              A. Legal contracts that social media firms make people sign up to.
              B. Warnings from the UK government against unsafe websites.
              C. Guidelines on how to use social media websites properly.
              D. Insignificant data collected by social media firms.
              (2) It can be inferred from the passage that Nigel Shadbolt doubts whether ______.
              A. social media firms would conduct a survey on the kitemark scheme
              B. people would pay as much attention to a kitemark as they think
              C. a kitemark scheme would be workable on a nationwide scale
              D. the kitemark would help companies develop their business models
              (3) Andrew Miller thinks social media needs more attention than banks mainly because _________.
              A. their users consist largely of kids under 20 years old
              B. the language in their contracts is usually harder to understand
              C. the information they collected could become more valuable in future
              D. it remains unknown how users’ data will be taken advantage of
              (4) The writer advises users of social media to _______.
              A. think carefully before posting anything onto such websites
              B. read the terms and conditions even if there is a kitemark
              C. take no further action if they can find a kitemark
              D. avoid providing too much personal information
              (5) Which of the following is the best title of the passage?  
              A. Say no to social media?
              B. New security rules in operation?
              C. Accept without reading?
              D. Administration matters!
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